Title: Must match the marketing campaign's title, e.g. the words on the Facebook ad.

Subtitle: A quick summary of the benefits of them entering their details into the form, e.g. "Discover the 5 Step formula that overcomes procrastination forever!"

Step 1: Enter your detailsStep 2: Become a person of action!

What they're going to get when they enter their details into the form below. E.g. "We're giving away a FREE 5 video series which shares proven techniques on how to overcome procrastination within 3 weeks". Make the details as specific as possible.

  • Benefit 1: Short summary of the first benefit of them entering their details into the form
  • Benefit 2: Short summary of the second benefit of them entering their details into the form
  • Benefit 3: Short summary of the third benefit of them entering their details into the form
Call to Action e.g. Register Now!
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A really amazing testimonial from a great client. Ideally this testimonial proves that your system / eBook / workshop / service produces the results that the visitor to the landing page wants, e.g. "I used the 5 step system 6 months ago and now I'm called Action Man! My friends can't believe I'm the same person!"

Sarah Gilligan Sarah Gilligan
Gilligan Industries.

Long description of the system / workshop / service that you're offering

This section contains a long description of your offer. It's for the detailed people that need to know all the facts and figures to help them make a decision. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.

Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.

Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum.

Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

Another call to action / reason

The rest of the page is padding and sales fluff to help people make a decision on whether or not they should take up your offer. People will have a certain number of "convincers" before they make a decision to say yes.

Remember, always come from a place of integrity BUT you're also helping people who want your product / service that need a number of reasons to help them say "yes".

Repeat buttons throughout the page
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Section about yourself

Simon Alex Brown

This section is a chance to showcase YOU! This is where you use your own credibility to help people say "yes - I want to work with this person" or they simply want to see a face to the product / service that you're offering.

Final chance to take action

Final reminder on why they need your product / service with a final option to sign up / register etc.

Last Call to Action
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